Truist Buys Gamified Finance App Long Game

Truist has announced it will be acquiring Long Game, the gamified finance mobile app, a Truist press release said Tuesday (May 3).

Long Game uses prize-linked savings and casual gaming to help motivate smarter financial behaviors. It’s also improves account growth and client retention for banks, and Truist will leverage Long Game’s tech to help clients work on financial wellness.

The acquisition will see Long Game engineers, designers and business leaders joining Truist’s innovation team, and Long Game Co-Founder and CEO Lindsay Holden will be joining a team of engineers, product managers and designers to work on new solutions.

“Truist’s commitment to help people build financial wellness is exactly what we are about at Long Game,” Holden said. “We’ve revolutionized bank engagement and are eager to apply ourselves to creating disruptive technologies that help Truist deliver a human touch in new ways.”

Meanwhile, Ken Meyer, CIO for consumer technology with Truist, has said the acquisition is “a critical component of a broader innovation strategy at Truist that will future-proof our core businesses and attract inventive and entrepreneurial talent to help deliver new and groundbreaking solutions.”

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