TikTok Named World’s Fastest-Growing Brand by Brand Finance Global 500 2022 Report

Apple remains world’s most valuable brand with record valuation – US$355 billion

US and China continue to dominate claiming 2/3 of brand value in ranking, while UK sees fastest growth out of top 10 countries, up 47%, following Shell’s HQ move

Development of COVID-19 vaccines sees pharma named fastest-growing industry, with AstraZeneca top performing, up 77% year on year

LONDON, Jan. 26, 2022 /PRNewswire/ — TikTok has been named the world’s fastest-growing brand by a new report published today. With an astounding 215% growth, the entertainment app’s brand value has increased from US$18.7 billion in 2021 to US$59.0 billion this year. Claiming 18th spot among the world’s top 500 most valuable brands, it is the highest new entrant to the Brand Finance Global 500 2022 ranking.

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The world’s top 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking – now in its 16th year.

With COVID-19 restrictions still in effect across the globe throughout 2021, digital entertainment, social media, and streaming services saw continued growth, and TikTok’s rise is testament to how the media industry is evolving.

“Media consumption has increased throughout the COVID-19 pandemic, but – what is more – the way we consume it has irrevocably changed….

Read more…