Practical Tips for Launching a Consumer Finance Product in the U.S. | McGlinchey Stafford

Whether you are an existing domestic company expanding to offer a consumer finance product or service, a new domestic company looking to enter the space as a start-up, or a foreign company looking to expand into the U.S. market, there are a number of important considerations facing your business during the planning phase. Below is a list of some of the factors your business should think about while developing your product offering.

It is critical to understand the complex nature of United States consumer finance law as your product offering is in development. Otherwise, you may find yourself in the unenviable position of reconfiguring key aspects of your business or product to fit legal and regulatory requirements. This list is not at all exhaustive; rather, it is meant to highlight some key questions early on the path to launching a successful product or service.

For the purpose of this Practical Tip Sheet, a consumer financial product or service is defined as any financial service, or a service related to a financial activity, which is offered or provided to an individual for household or consumer purposes.

1. Where will the entity operate? Where will the product/service be offered?

The United States operates under a dual system where both federal and state laws can apply and impact your product offering. Most products require consideration of separate legal requirements in all 50 states, and Washington D.C., in addition to federal law. Understanding how to…