Maruti Suzuki launches ‘Finance from Anywhere’ campaign. Here are the details

Maruti Suzuki says it has disbursed over ₹15,000 crores worth of loans to over 2.6 lakh customers since its Smart Finance platform was first launched in 2020.

Looking at further simplifying its car-financing option for prospective customers, Maruti Suzuki on Friday launched its ‘Finance from Anywhere’ campaign aimed straight at ensuring a simple and transparent financing option for buyers from their preferred location using digital means. While Maruti Suzuki had already launched its Smart Finance platform back in 2020, the latest move is to ensure and assure the convenience of a car-buying step that may be rather intimidating, especially to first-time buyers.

Maruti Suzuki says it has disbursed over ₹15,000 crores worth of loans to over 2.6 lakh customers since its Smart Finance platform was first launched. With 16 financiers on board – the list includes State Bank of India, HDFC Bank, Mahindra Finance, IndusInd Bank, ICICI Bank, Cholamandalam Finance, Axis Bank, Bank of Baroda, and others – the country’s largest car maker continues to bet big on digital sales channels for end-to-end solutions.

Available to customers for both Arena as well as Nexa sales channels, the digital platform claims to cover a wide range of customer profiles to meet the diverse needs of Indian buyers. “With…