How GenZ sees personal finance

By Yashoraj Tyagi, CTO & CBO, CASHe

The world is accelerating. Up until the early 1900s, people could expect to live lives that were not too far removed from that of their parents and grandparents. In fact, it wasn’t uncommon for all three generations across a family to bond over the same things. This started changing acutely in the post-war years as the industrial revolution matured and gave way to the seeds of the information age. As the internet went mainstream, there was a profound alteration of the human consciousness at both the social and the individual levels. It is at this intersection that the first cohort of the much-maligned ‘GenZ’ emerged.

Loosely defined as those who were born between the late 1990s and early 2010s, GenZ is the first generation to have grown up with the internet. On top of that, much of their realities are derived from an increasingly all-digital world: digital watches, pocket-sized phones, access to global television programming, etc.

Much like a modern device, GenZ is part of a generation that is subconsciously a part of a larger culture hive-mind: a collective intelligence where everything moves at light speed, and permanence is all but non-existent. When one grows up under such circumstances, how does one’s idea of personal finance change?

Thinking Long and Short

Growing up in an age of tech-fueled commerce, it’s natural for the younger generation to be all too quick to spend and splurge impulsively. The prevailing…

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