One in 10 Europeans has bought a fake product: Study

MADRID (AFP) – One in every 10 Europeans has been duped into buying counterfeit products, mostly coming from Asia, a study by the EU’s intellectual property office (EUIPO) showed Tuesday (June 8).

Many consumers struggle to differentiate between authentic products and fakes, said the study by EUIPO which is based in the Spanish coastal city of Alicante.

Counterfeit products account for 6.8 per cent of the European Union’s imports and are worth 121 billion euros (S$195 billion) according to figures from EUIPO and the Paris-based Organisation for Economic Co-operation and Development(OECD).

Counterfeits are present in all sectors from clothing to electronics, toys and wine, with 9 per cent of European “admitting they had been duped into making such a purchase,” the study found.

But the percentage varies widely by country, with 12 per cent in Spain, 9 per cent in France, 19 per cent in Bulgaria and 2 per cent in Switzerland.

In a context where e-commerce is booming globally due to the pandemic, in which 70 per cent of Europeans shopped online last year, Eurostat figures show, “the ability to identify counterfeit products remains problematic for EU citizens”, the study says.

EUIPO says 33 per cent of Europeans “have already wondered about the authenticity of a product they’ve bought”.

EUIPO head Christian Archambeau also flagged the “rise in the number of counterfeit medications and healthcare products which can have adverse effects on people’s health and safety”.

According to another EUIPO study published earlier this year, the main countries of origin for counterfeit medications are China and India, while the United Arab Emirates, Hong Kong and Singapore serve as “transit hubs” for such products, whose global value in March 2020 amounted to US$5 million.

Such products, which include everything from painkillers to antibiotics and even face masks, are largely destined for Africa, the United States and Europe, but also Albania, Ukraine and Morocco.

They are mostly transported by ship, with “80 per cent of the global value of containers seized worldwide” originating from China and Hong Kong, the EUIPO study said.

It also drew attention to the “lucrative” piracy of television content that is accessed online, which in the EU is worth more than US$1 billion every year, with the resulting impact felt by content creators and legitimate businesses.