- April 11, 2022
- Posted by: Bastion team
- Category: World News
Homestar Finance has launched its latest integrated campaign via Now We Collide.
The campaign challenges Australians to rid themselves of “toxic financial energy” by switching to Homestar, in what is the second iteration of Homestar’s campaign that launched last year via Now We Collide.
Bookshop 30″: https://vimeo.com/697215178
Out with the Old 30″: https://vimeo.com/697215455
“Beat the banks” also marks a continuation of Julia Morris as the face of Homestar’s campaigns, following the comedian across three humorous spots that see her at peace knowing that she can refinance a home loan with Homestar Finance.
The first of three 30-second TVCs sees Morris ridding herself of ‘bad energy’ at a group meditation. Morris tells viewers about the super low rate and extras offered by Homestar, inviting Australians to ‘let go’ of their ‘toxic old bank’.
The integrated campaign will be rolled out across free-to-air TV, radio, digital and social media, as well as owned assets, in addition to a sponsorship with Sky News.
Executive directive and COO of Homestar’s parent company, ColCap, Ilias Pavlopoulos commented: “It’s been great to once again team up with the creative powerhouse that is Now We Collide and the charming and hilarious Julia Morris.
“Homestar Finance is a market disruptor and we wanted a campaign that reflected that. We offer some of the lowest home loan rates across the country, an easy application process, and…